International Journal of Education and Development using ICT

International Journal of Education and Development using ICT > Vol. 2, No. 4 (2006)

Pattern of usage of various electronic media by higher education students

Arul Chelvan Sriram, Lecturer, Dept. of Media Sciences, Anna University, chennai - 600025, Tamilnadu,
Viswanathan Doraiswamy, Vice-chancellor, Anna University, Chennai - 600025, Tamilnadu, India.

Abstract
This paper provides a comparative analysis of the different educational media from the perspective of the student users in urban and rural areas of Tamilnadu in India. Points of feedback have been derived on both mass and personalized media namely radio, TV, internet, compact discs and teleconferencing. The various demographic variables are associated with media usage patterns. The main findings of the analysis suggest that the internet reigns supreme among all educational media, though its potential is grossly under utilized due to the constraints of cost and availability of facility. Radio and TV are under utilized because of lack of awareness, non-availability of signal.

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