International Journal of Education and Development using ICT

International Journal of Education and Development using ICT > Vol. 16, No. 2 (2020)

Use of Listening Strategies in Advertising: The Case of Middle School Students

Aslı Maden, Dr.
Aydın Önal

Abstract
The study aimed to determine the use of listening comprehension strategies by middle school (grades 5-8) students, using an ICT application to the classroom, while listening to commercials from media products, and the correlation between various variables and their listening comprehension strategies. The relational survey model was used in the present study. The study sample included 415 students attending a middle school. The data were collected using the listening strategies scale and achievement test. Based on the data collected, the arithmetical mean was used to analyze the listening strategy averages, independent samples t-test was used to determine the impact of the gender variable, and one-way analysis of variance was used to determine the impact of listening achievement and grade level variables. The study findings demonstrated that middle school students generally utilized listening comprehension strategies before, during, and after listening to the commercials, and there was a positive correlation between the listening strategies and listening achievements of the students. Analysis by gender indicated that female students utilized listening strategies more when compared to male students, when watching commercials. Furthermore, as the grade level increased, the utilization of listening strategies decreased when watching commercials.

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