International Journal of Education and Development using ICT

International Journal of Education and Development using ICT > Vol. 3, No. 2 (2007)

Study of diffusion and adoption of sustainable agricultural practice (Male Annihilation Technique)

Zaheeruddin Mirani, Sindh Agriculture University, Tandojam, Pakistan

Abstract
NIA (Nuclear Institute of Agriculture) with the collaboration of IAEA (International Atomic Energy Agency) has introduced “Male Annihilation Technique” (MAT) to control the fruit fly. MAT is economical, non-polluting, non-hazardous, environment friendly, less laborious technology that fulfills the demands of WTO for exporting agricultural commodities. Despite all these advantages offered by MAT, it has failed to reach at the maximum level of adoption among the growers of Pakistan particularly of Sindh province. Therefore, the researchers studied and identified barriers in the rate of adoption of MAT. The study also identified the information sources that have created trust among farmers resulting into dissemination of MAT at larger scale.

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