International Journal of Education and Development using ICT

International Journal of Education and Development using ICT > Vol. 3, No. 4 (2007)

Learning from the rhetoric of academics

Andrew Deacon, University of Cape Town, South Africa
Catherine WynSculley, University of Cape Town, South Africa

Abstract
Seminar presentations, by academics successfully using educational technology to support their courses, form a visible part of many staff development programmes. These events contribute to developing a community of academics that use educational technology and are sharing experiences on its use in supporting teaching and learning. We draw on classic rhetorical analysis to highlight the epideictic or ceremonial form of these presentations we see as exemplary of these events. These presentations tend to be quite distinct from how educational technology research or best practice is disseminated. We argue that this epideictic form is a vital component in emerging communities of practice and, for example, communicates the value of working collaboratively. While the underlying intuition is widely acknowledged, our analysis offers a framework to view these conscious and stylistic choices across learning communities.

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