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Learning to Research in Second Life: 3D MUVEs as meta-research fields
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Suely Fragoso, Universidade do Vale do Rio do Sinos, Unisinos, Brazil
Gustavo Fischer, Universidade do Vale do Rio do Sinos, Unisinos, Brazil
Ana Lucia Migowski da Silva, Universidade do Vale do Rio do Sinos, Unisinos, Brazil
Henrique Freitas, Universidade do Vale do Rio do Sinos, Unisinos, Brazil
Guilherme Land, Universidade do Vale do Rio do Sinos, Unisinos, Brazil
Guilherme Loesch, Universidade do Vale do Rio do Sinos, Unisinos, Brazil
Lucas Trindade, Universidade do Vale do Rio do Sinos, Unisinos, Brazil
Pauline Mariani, Universidade do Vale do Rio do Sinos, Unisinos, Brazil
Yentl Delanhesi, Universidade do Vale do Rio do Sinos, Unisinos, Brazil
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Abstract
This paper describes an experiment in teaching ethnographic techniques for applied research in consumer behaviour in on-line communities. The activity took place between March and June of 2007 and involved seven final year undergraduate Communications students. A brief contextualization precedes the report of the experiment, which took place in Second Life and was structured in four stages: (a) analysis of documentation; (b) participative observation; (c) semi-structured questionnaires and (d) triangulation. Evaluation of the process seeks to identify benefits and drawbacks in the use of Multi User Virtual Environments (MUVEs) for teaching in general and for the teaching of research techniques in particular. The conditions of access to Second Life in Brazil are also identified and discussed. Finally some possibilities for future teaching and research undertakings in online environments are presented.
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